The Truth? You can't handle the truth!
Yet, we continue to be nothing but truthful, clean and pure!
With everyone asking, what more could Beyond Yourself do to bring even more quality? Eliminate Artificial colourings of course!
Same delicious taste, same immaculate quality, same transparent label but now with none of the artificial colourings! So if you see your Blue Freeze is suddenly Red, HAVE NO FEAR! It is one of the changes needed to get closer and closer to perfection!